Monday, March 30, 2009

The Brassage and Breast Cancer

The brassage is promoted as being a benefit to "the girls" and possibly preventing breast cancer. The idea behind this is that toxins become trapped, and that's one cause of cancer. By wearing the brassage, which massages the breasts, toxins are released.

A news clip takes exception to this; they interview promoter Christina Erteszek, daughter of Olga, the famous bra designer. At one point Erteszek becomes upset and walks off the set, but returns later. They show a clip of a woman who had breast cancer ten years ago, who is very angry with the idea of the brassage, saying it "exploits women." Female doctors are also interviewed; one says the brassage is "crazy." The promoters of the brassage insist they don't say it will prevent, or cure, breast cancer, just that it might help keep breasts healthy. Erteszek says, when asked if the bra will prevent breast cancer:
"Yes. Of course." But, she went on, "I say, 'help to prevent.' I'm making no medical claims that it does prevent."


The news clip calls the brassage promoter "angry," (this before she walks off), derides the inventor as not being a "real" doctor but a chiropractor, then moves on to the next clip, which talks about more cancer: young people are getting it, and drinking hot beverages can cause it.

All very interesting in its juxtapositions, and blatant marginalization of anything remotely alternative, such as the idea massaging the body can help rid it of toxins.

My point here isn't whether or not the bra does what it says it does but the slant the media put on this. According to the news clip, the bra is no longer being manufactured. In this context: the juxtapositions, the marginalization, the slant on alternative ideas, no matter how low key, the segue into cancer alarmist "news," the use of women as spokespeople in the appeals to authority,and pointing the finger at money making makes for a Big Pharma, medical infrastructure propaganda campaign; under the guise of being informative and pro-women's health, there seems to be another agenda behind their disingenuousness.

1 comment:

Lesley said...

I can think of better ways to have your breasts massages. I guarantee that there isn't a woman out there that won't find someone willing to help with that. :-)